Guides for med spa owners
What actually books consults.
Written from the work: what we script, film, post and run for aesthetic practices. No fluff, no recycled listicles.
Botox and fillers in a dental practice: what you can market in your state, and the Smile & Face plan that turns hygiene visits into aesthetics consults
Compliance · 26 min
Botox and fillers in a dental practice: what you can market in your state, and the Smile & Face plan that turns hygiene visits into aesthetics consults
A marketing guide for US dentists adding neuromodulators and dermal fillers. A dated state scope table (Texas, California, New York, Arizona, Georgia, Florida) read from the board and statute pages, two marketing tracks (therapeutic-only states vs states where cosmetic use is in scope), the hygiene-chair mirror question, consult and pricing scripts, recall email and SMS, signage, a 90-day launch plan, KPI formulas with worked numbers and the five mistakes that erode dental trust.
Med spa marketing compliance: which rule governs every ad, post, photo, review and text, in one map
Compliance · 22 min
One table that maps every med spa marketing asset (website, ads, before-and-afters, reviews, texts, influencers, memberships) to the FTC, HIPAA, FDA, state board and platform rules that apply, with the review workflow, risk score, consent script, disclaimers and 25-point checklist to run before anything goes live. Links to the deep-dive guide for each asset.
How to choose a med spa marketing agency: the 7-line scorecard, 15 interview questions, red flags and the contract terms that protect you
Strategy · 19 min
A weighted scorecard for comparing med spa and aesthetic clinic marketing agencies, 15 interview questions with good and bad answers, a reference-check script, the contract clauses on asset ownership and exit, a pricing model comparison and a 90-day keep-or-replace review. Score every agency with it, including us.
Med spa SEO: how to rank for 'botox near me' and every treatment you offer, one page per treatment per location
Local · 22 min
A med spa SEO system you can run in 90 days: the one-page-per-treatment-per-location architecture, the 10-block treatment page template, Google Business Profile and citation rules, review requests that stay inside Google's and HIPAA's lines, the technical checklist with Google's Core Web Vitals thresholds, schema that still matters after the FAQ rich result went away, local link earning, answer-engine formatting, and the weekly Search Console routine that ties clicks to patients.
50 med spa marketing ideas that book consults, ranked by cost and effort, with the scorecard to pick 5 for the next 30 days
Strategy · 21 min
50 med spa marketing ideas and medical spa promotion ideas in seven groups, from free this week to paid, each with a one-line how-to, an effort rating and the metric to watch. Plus the five formulas that tell you if an idea worked, a scoring table to pick 5 for the next 30 days, the five most expensive mistakes and a compliance caution on every idea that can breach HIPAA, FTC or state referral rules.
Med spa influencer marketing under the FTC endorsement rules: how to work with creators and patients the right way, from first DM to tracked booking
Compliance · 16 min
How to run med spa influencer marketing without an FTC or HIPAA problem: what counts as a material connection, how the disclosure has to look, the outreach DM and 15-minute call script, the 7 clauses your creator agreement needs, the HIPAA authorization patients sign before they appear, the content brief, and the per-creator tracking sheet with a keep or kill rule.
Med spa marketing in Texas: the delegation, laser and advertising rules that shape your ads, and a 90-day plan to book more consults
State guides · 31 min
What is different about marketing a med spa in Texas: the 2025 delegation rules in 22 TAC 169.25 to 169.28 (written protocol, BLS-trained person onsite, name tags, the delegating physician's name and licence number posted in every public area and treatment room), TDLR laser hair removal licensing, DSHS laser registration, and the Texas Medical Board advertising rules in 22 TAC 164. Then a 90-day consult plan with the maths, scripts, a Google and Meta budget, follow-up cadence and angles for Houston, Dallas-Fort Worth, Austin and San Antonio.
Med spa marketing in California: the exam, advertising and ownership rules behind every ad, and a 90-day plan to book more consults
State guides · 21 min
What is different about marketing a med spa in California: physician ownership and the corporate practice of medicine, the appropriate prior examination under B&P 2242, who may inject and run lasers, B&P 651 advertising rules for prices, photos and board certification, and the new SB 351 limits on investor control. Then a 90-day consult plan with scripts, a tracking sheet and metro angles for LA and Orange County, San Diego, the Bay Area and Sacramento.
Med spa marketing in Florida: the rules that change your ads, and a 90-day plan to book more consults
State guides · 23 min
What is different about marketing a med spa in Florida, read from the official statutes and the Board of Nursing's September 2025 register: AHCA clinic licensure, the s. 456.062 disclosure on free or discounted service ads, misleading-advertising grounds, patient brokering, and who may be delegated which treatments. Then a 90-day consult plan with scripts, a budget formula and angles for Miami, Tampa, Orlando, Jacksonville and Naples.
Med spa marketing in New York: what the state's rules mean for your ads, plus a 90-day plan to book more consults
State guides · 20 min
What New York's professional-practice and advertising rules mean for a med spa's ads (ownership, fee sharing, who may inject, false or flamboyant advertising), then a 90-day consult plan with a weekly scorecard, paste-ready review and reactivation texts, Google and Meta ad templates, a lead-response cadence, a consult script and metro angles for Manhattan, Brooklyn and Queens, Long Island, Westchester and upstate.
Med spa marketing in Arizona: the rules that shape your ads, and a 90-day plan to book more consults
State guides · 24 min
What is different about marketing a med spa in Arizona, read from the official statutes and rules: the facility-licence exemption in A.R.S. 36-402, the misleading-advertising and fee-splitting grounds in A.R.S. 32-1401, who may inject under 32-1456 and 32-2531, and the laser rule R9-7-1438 with its 40-hour technician training. Then a 90-day consult plan with a single front-door offer, scripts, budget maths and metro angles for Phoenix, Scottsdale, Tucson, the East Valley, Flagstaff and Sedona.
Google Ads for med spas: what clicks cost, what Google's healthcare policy allows, and the one search campaign that books consults
Paid ads · 19 min
Can you advertise Botox on Google Ads? What Google's Healthcare and medicines policy and its sensitive-health targeting rules actually say, why remarketing and Customer Match are off for injectables, a Search-only campaign build with keywords, negatives and compliant ad copy, the CPC to booked-consult formula with worked numbers, a HIPAA-safe landing page, call tracking, a front-desk script and a 30-day optimisation plan.
Meta's health and wellness ad restrictions for med spas: what broke, and how to keep tracking and optimising
Paid ads · 13 min
What Meta's health and wellness restrictions mean for a med spa's pixel, Conversions API, custom audiences and lead ads. The data you can still send, a four-event pixel rebuild with a paste-ready dev brief, a PHI-free CAPI payload, the UTM-plus-CRM method for measuring revenue without Meta, compliant retargeting audiences, a decision table and the five mistakes that cost the most.
Med spa membership programs: three tiers with pricing logic, the math, and the checkout script that sells it at the desk
Retention · 21 min
How to build a med spa membership that makes money: three tier templates with the pricing logic behind each, the variable cost, churn, LTV and breakeven math with worked examples, a word-for-word checkout script, a cancellation policy template, what California's auto-renewal statute requires, where the FTC click-to-cancel rule stands, a 30-day launch to existing patients, and the weekly scorecard.
Med spa referral programs that stay compliant: what you can reward, what you can't, and the ask that works at the mirror
Growth · 18 min
A med spa referral program you can run without paying for patients. Which rewards carry anti-kickback, fee-splitting and patient-brokering risk, the nominal-value thank-yous and reciprocal perks we use instead, the four-line moment-of-result ask script, the hand-off card and texts, the FTC disclosure line, the referral log and the 30-day launch plan.
Med spa patient reactivation: the texts and calls that bring lapsed Botox and filler patients back in 14 days
Retention · 15 min
A 14-day med spa reactivation campaign for lapsed injectable patients: how to segment by months since last visit, the consent checks to run first, five win-back texts with opt-out language, a call script with three branches, three offers that aren't discounts, the list math with illustrative inputs, a day-by-day calendar and the tracking sheet.
The med spa consultation script: a 30-minute structure, the questions to ask, how to present the price and the six objections you'll hear every week
Sales · 20 min
A word-for-word med spa consultation script: the 30-minute room structure with timestamps, 11 discovery questions for a wrinkle relaxer consult, the mirror assessment, the problem-plan-picture presentation, a package price script, a same-day treatment close that keeps consent and suitability first, six objection responses, a 14-day follow-up for people who don't treat, and the consult-to-treatment number to track.
12-month med spa content calendar: what to post each month, by treatment and season, with the 12-post grid
Content · 17 min
A full 12-month med spa content calendar: the lead treatment for each month, why that month, three post ideas and the consult offer to point at. Plus the repeatable 12-post monthly grid (4 proof, 4 education, 4 CTA), the Story and DM scripts, the half-day filming plan and the booking tag that shows which posts fill the chair.
Med spa Instagram bio examples: 20 bios under 150 characters, the 5 Highlights and the profile that turns visitors into bookings
Content · 12 min
20 med spa and injector Instagram bio examples with character counts, the three-line bio formula, the five Highlights every clinic should run, a one-link front door that books consults, three pinned posts, the 5-second profile test and the compliance lines that keep the profile HIPAA-safe.
Nurse injector marketing: the 90-day plan to build a full book, inside a clinic or on your own
Growth · 16 min
A 90-day nurse injector marketing plan with the maths behind a full book, one clear first-visit offer, word-for-word warm-list and referral partner scripts, a daily content quota, the show-up and rebook texts, and the scope-of-practice checklist to clear before you advertise, whether you're employed or going independent.
Med spa text message marketing: the consent rules, the 10DLC setup and 10 texts that book appointments
Retention · 17 min
How a med spa runs SMS marketing without a TCPA problem: what prior express written consent has to say, the 8am to 9pm window, how fast STOP must be honoured, A2P 10DLC registration in six steps, paste-ready consent wording, 10 text templates with opt-out language built in, a frequency rule, the six SMS numbers to track and the five mistakes that get clinics filtered or sued.
Med spa marketing budget: how much to spend per month at every revenue level, with worked examples
Strategy · 12 min
A simple method for setting a med spa marketing budget: a percent of revenue by growth stage, split across content, paid ads, local search and retention, with worked examples at $30k, $75k, $150k and $300k a month.
Meta disabled your med spa ad account? 9 fixes to try before you appeal
Compliance · 19 min
What a restricted or disabled Meta ad account means for a med spa, the difference between an ad, account, portfolio, page and profile restriction, 9 fixes to make before you request review in Account Quality, three review notes you can copy, a 14-day revenue plan while you wait, and the admin standard that stops it happening again.
Med spa Google Business Profile: 16 fixes that get more consult calls from Maps
Local · 18 min
The 16 Google Business Profile fixes for a med spa: categories, priced services, booking link, photo rules, Q&A seeds, posts, the review velocity formula, the 20-second checkout ask, reply templates, the call standard, attributes, hours, NAP, UTM tracking, products, messaging and spam reporting. Plus a 30-day sprint and the monthly Maps money meeting.
New med spa opening marketing checklist: 30 days to a booked first month
Strategy · 22 min
A day-by-day marketing plan for opening a med spa: what to set up in week one, how to bank a month of content before launch, how to build a 100-name waitlist with warm outreach, and how to open with a Founding 25 offer instead of a discount.
Can you advertise Botox on Instagram and Facebook? Meta's 2026 rules for injectables, fillers and before-and-afters
Compliance · 22 min
Yes, with conditions. What Meta's health and wellness ad policy allows for Botox, filler and cosmetic procedures, why injectable ads get rejected, the exact fix for each, the 2025 pixel data restriction, five written-out ads that pass review, and 10 ad angles that book consults.
30 Instagram reel ideas for injectors and med spas, with the hook for each one
Content · 16 min
Thirty reel ideas for nurse injectors, med spas and aesthetic clinics, grouped into six buckets. Each one comes with the spoken hook, the angle, the shot and the call to action, plus a second-by-second reel structure, a comment-keyword DM sequence, a way to pick this month's 12, a scoring rubric and a compliance pass.
"How much is Botox?" 12 DM and phone reply scripts that turn price shoppers into booked consults
Sales · 16 min
Word-for-word replies for Instagram DMs, website chat, phone and Google Business messages when someone asks how much Botox costs. Covers price-only shoppers, cheaper competitors, Groupon hunters, per-unit vs per-area questions, discounts, returning patients, the phone anchoring sequence, a three-option close and a follow-up sequence for people who go quiet.
Med spa no-show fix: the deposit, the 3-text sequence and the 7-minute callback that keep consults on the calendar
Operations · 16 min
A paste-ready med spa no-show policy, how to size a consultation deposit, the exact 3-message confirmation texts, a 7-minute callback script for web leads, a show-up nurture with an injector video script, deposit objection handles, a waitlist that refills cancelled slots and the Monday dashboard that tracks it all.
Meta ads for med spas: why they stop working and the 11 fixes, in the order to check them
Meta ads · 16 min
Meta ads for med spas fail at one of three points: click-through, cost per lead, or lead to consult. Here are the working targets for each, the campaign structure for a single clinic, and the 11 fixes in the order to check them.
Med spa before and after photo rules: HIPAA, FTC and Meta in one checklist
Compliance · 14 min
What US med spas need before posting a before-and-after on Instagram or in Meta ads: the HIPAA marketing authorization clause by clause, FTC caption formula, Meta ad copy rules, review reply scripts, a role-based photo workflow and a 10-question sheet.
How one filming day becomes 144 videos for a med spa
Content · 14 min
The exact process we use to turn a single 4 to 6 hour filming day into a year of short videos for a med spa: the 20 intake questions, the script template, the five-hour run sheet, the kit, the approval workflow and the posting schedule.
Med spa marketing agency vs in-house: what actually fills your schedule
Hiring · 12 min
A decision tree with revenue, utilisation and response-time thresholds, the 12-month cost of DIY, in-house, generic agency and specialist including your own time, the first hire that pays for itself, and ten questions with the answers that should disqualify a vendor.
How med spas turn Instagram reels into booked consults
Instagram · 10 min
The operating manual for the reel-to-consult path at a med spa: the three reel formats that earn trust, a caption CTA library, a profile template, DM replies that move people onto the calendar, a Monday reel review, and the working math from views to consults.